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| Marketing |
ICM Diploma, Advanced Diploma and Graduate in Marketing |
This programme is designed for those who seek to develop their marketing skills and knowledge.It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment. |
Course Structure |
Part 1
1 International Business Communications
2 Marketing
3 Public Relations
4 Quantitative Methods for Managers
5 Advertising
(The ICM Diploma in Marketing is awarded on completion of all Part
1 subjects)
Part 2
6 Marketing Management
7 Customer Service (New)
8 Buyer Behaviour & Consumerism
9 Management Theory & Practice
10 IT for Marketing Management
(The ICM Advanced Diploma in Marketing is awarded on completion
of Parts 1 &2)
Part 3
11 International Marketing
12 Financial Management
13 Strategic Marketing Management
14 Marketing Research
15 Marketing Policy & Strategy (Case Study)
(The ICM Graduate Diploma in Marketing is awarded on completion
of Parts1, 2 & 3)
The Associate Degree in Marketing
This is awarded to those candidates who, having completed the Graduate Diploma, successfully complete the assignment required for the issue of the Associate Degree business or academic careers. |
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